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Coming up with a creative idea for promotional candy to give out at a tradeshow or for a client gift is not as easy as it sounds. Most personalized candies are the same old thing – little mints in a white wrapper with a logo on it. Nothing that is really going to wow a prospective client into calling you or doing more business with you.

Here are 7 brilliant ideas companies came up with that are creative and fun ways to portray a brand on candy:

1. Lady Gaga Uses Custom Candy Cubes to Announce World Tour

When Lady Gaga’s team was looking for a way to wow media contacts into talking about her new world tour, they send these custom candy cubes to select contacts. The candies read “Lady Gaga”, “Love Game” and “Just Dance!”.

We love this idea!

promotional candy idea

2. Day Spa Uses Personalized Logo Mints to Welcome Guests

This day spa designed their own custom mints with the cutest emojis of nails being painted and a person getting a massage. They threw in some logo candies and some custom sayings like “Relax Babe” and “Hey Gorgeous”.

We love their choices!

3. Two Brands Celebrate Mothers Day with Custom Branded Jelly Bean Bags

Johnson & Johnson & the National Breast Cancer Foundation used simple, clean and gorgeous bags of custom jelly beans to give out to mothers on Mother’s Day. What a delightful way to thank moms for being there.

4. J.Crew Promotes Their Valentines Sale with Custom Candy Hearts       

J. Crew used custom candy heart bags to hand out to promote a Valentine’s Sale. We love the sayings they chose with “Just shop” and more!

5. Clothing e-Retailer Uses Promotional Candy Bags to Incentive Shoppers

How cute is this brand’s promotional candy idea? They used a bikini emoji along with their logo and bagged them with custom headers to promote an online sale.

6. Salesforce Uses Personalized Mint Cubes to Generate B2B Sales Calls

Trying to get business owners to return a sales call is not always easy. That’s why we love how Salesforce got creative here and sent personalized mint cubes to prospects in order to schedule a phone call with them. They printed their cloud logo on the mints.

7. Adage Uses Custom Packaged Candy Gum Balls with Their Logo for Event Giveaways

Our favorite part of this creative idea is how colorful the gum balls are which completely matches the fun colors of their striped labels. These are the perfect event giveaway for a tradeshow or conference.

For more creative candy packaging ideas visit the custom candy packaging gallery.

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